Health Conscious Consumers Demographics

People of any age can be health conscious but the majority of your audience will be in the 18 34 category.

Health conscious consumers demographics. Just as consumers are becoming increasingly aware of their needs businesses in this space must develop an in depth perception of multifaceted health goals. Trends health wellness now and next 2015 symposium in seattle this past september 24 professionals and practitioners from across a. Millennials baby boomers and health engaged and exercise conscientious consumers.

Here s what you need to know about the typical health conscious consumer. A recent study showed that the current age group most concerned about wellness is generation z the under 20 crowd. Health conscious consumers in the us are increasingly concerned with the quality and health benefits associated with the products they purchase and consume.

Driving growth in the functional food segment are three important consumer demographic segments. There are differences among health conscious consumers on account of demographic factors such as age gender education and relationship status. The experience of the actual virtual visit is mixed for consumers.

Understanding what health conscious consumers want to achieve in terms of holistic health and wellness can lead to success. According to our research at symphony retailai today health conscious customers account from 25 30 of all grocery customer in the us and europe. They are young and getting younger.

Research has also shown that consumers belonging to different demographic factors are likely to differ in terms of their consumption behavior. At the hartman group s a c t. The health market seems to be widely assisted by the internet with health conscious consumers visiting google as their first port of call when looking to buy a.

Consumers who self identify with the behaviours or demographic categories of this group are surveyed and asked about their market specific views and consumer habits more generally.