Health App Retention Rate

Retention rates showcase how good the app s performance is and how good the user interaction is with the app.

Health app retention rate. The more advanced the retention rate is the greater are the chances of the user permanently converting into a paying customer. It is a better indicator of these goals than the number of downloads since downloads do not equate to active users. Br the worldwide app retention rate stood at 32 percent in 2019 meaning that almost a third of app users returned to an application eleven times or more.

For finance industry apps a user retention rate of 25 and more is considered above average. When calculating the retention rate for your app be sure to take into account the frequency of logins you expect users to make. To find out just how seasonality impacts health tracking apps adjust analyzed data distributed evenly across app subcategories calorie fitness and sleep trackers spread across 20 countries.

We tracked growth and retention rates across h1 2019 and the results raise interesting questions for both sociologists and app marketers. Others though may only want weekly logins like for ride sharing apps or local business apps. Number of available kids apps as of q3 2020.

The answer is that overall engagement surged in totals but the retention rate of the average app dropped amid fierce competition. According to mobile analytics company flurry health and fitness is the mobile app category with the highest retention rates. As per reports the average user retention rate across all industries is less than 20.

Some apps should see daily logins especially for gaming dating and social networking. Since 2014 the use of health and fitness apps has more than tripled and three fourths of active users open their apps at least twice a week. This is a drop from the 38 percent.

An e commerce app a social media app or a learning app each of these can have very different definitions of good app retention. Analysis of the retention rate helps in figuring out numerous causes for. So according to tapstream an average one day retention rate dropped over one year from may 2013 to may 2014 from 25 5 to 14 which means that 7 out of 10 users won t stick around even for one day.